An earlier Body Shop ad featuring a similar character but with a head similar to Barbie's was pulled after Mattel served a cease-and-desist order. I thought it might be made up, but the above link confirms:
Ruby was not universally loved. In the United States, the toy company Mattel sent us a cease-and-desist order, demanding we pull the images of Ruby from American shop windows. Their reason: Ruby was making Barbie look bad, presumably by mocking the plastic twig-like bestseller (Barbie dolls sell at a rate of two per second; it's hard to see how our Ruby could have done any meaningful damage.) I was ecstatic that Mattel thought Ruby was insulting to Barbie -- the idea of one inanimate piece of molded plastic hurting another's feelings was absolutely mind-blowing. Then, in Hong Kong, posters of Ruby were banned on the Mass Transit Railway because authorities said she would offend passengers. (Granted, Ruby often appeared without clothes on, but like Barbie, she had no nipples or pubic hair.) Of course, the much more seriously offensive images of silicone-enhanced blondes in other ads were permitted to stay on the trains.Welcome to our world.